A tour across 27 italian squares, from north to south; it has been realized with a special attention towards the brand values, like sport and wellness.
The tour allowed Sport e Salute to increase its brand awareness, showing a recognizable and valuable image through Italy.
A village of about 1.000 sqm composed by four certified inflatables designed specifically for the brand, and a truck used as a conference room. In the village exhibitions and sports activities took place, as well as engagement activities organized by Sport e Salute and its partners Renault, Decathlon and Telepass.
