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Renault Press Conference & Test Drive

Competitive Mind conceived, created and set up the press conference and test drive for the launch of the new Reanult Megane e-tech 100% Electric to the national press of the automotive sector.

A total of about 3 groups of journalists and 1 group of the most important quoters were able to test this new car on the road, immersed in one of the most famous UNESCO heritage sites in the world, the Langhe.

An event developed to be itinerant and which touched several cities in Piedmont: Turin, at Officine Grandi Riparazioni, for welcoming guests and delivering vehicles to journalists, Barolo for intermediate stops and visits to the WiMu – Wine Museum and finally Cerreto Langhe, in the heart of Piedmontese vineyards for the holding of the press conference at the exclusive Resort Casa di Langa.
The latter is a location that deeply reflects the new message of Megane e-tech 100% Electric, in terms of eco-sustainability and design.

Type of project
Event • Press Conference • Test Drive
Torino • Barolo • Cerreto Langhe
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via della Magliana 980 • 00148 • Roma • Italy
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