DAS Tour 2018

In summer 2018 we realized a promotional tour which involved over 20 italian cities to discover the new DAS’ legal protection innovative products.

Competitive Mind developed the creative concept, setting up, tour logistic organization and promotional gadgets. In addition to this special vehicle, we provided the technical and logistical staff, the support means, the interior trim and the custom graphics outside the van in the promotional area.

Each event was completed by a digital branch WeMotion which realized two advergame for web and multimedia totem engagement.


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DAS Assicurazioni

Innovation, Promo Tours, Technology
DAS, Innovation, tour