Axa

AXA wanted to launch a new product related to health insurance. They wanted to reinforced their brand position with 360 communication activities; ATL, BTL, Digital and special engagement actions in agencies and AXA branches.
Competitive Mind created a “product/service corner” where the “heart” of the stand was an interactive totem with an integration of a touch screen 43” monitor which displayed video content and AXA brochure. This totem was installed all around the country. The software we developed to control the totems allowed a remote content update which granted a simultaneous update of every totem placed around the country.

Client

Axa

Category
Concept Design, Innovation, Technology